RAISON DETRE ︎ BRAND
Raison D’etre is a term used to signify one’s own existence. It is used to show that one has rights to be where they are or to do as they are doing.
The brand represents the truth with a simplistic style and clear vision. Raison d’être shows the mindset of a young rebel culture.“weare here for a reason” fighting for our right to show the world who we are and what we can do. Raison d’être.