Making it in the Editorial world — From the start, we fully embraced the "fake it till we make it" ethos, skillfully using our charm and persuasion to navigate the business landscape. And talk we did!

We boldly reached out to prominent festival organizations, weaving compelling narratives in our emails, seeking press access and artist interviews with finesse. The responses were heartwarmingly positive, opening doors to a plethora of opportunities — from intimate gigs in Amsterdam to grand festivals in Croatia. Each encounter along this journey was a testament to our living, breathing dream, as we forged connections with remarkable individuals.

Fueling our ascent was our meticulous investment in crafting a professional website and brand identity, leaving no doubt in the minds of record labels and event organizers that we were the genuine article. The dividends of this effort were substantial, with requests continuing to flow in even to this day.

Positioning ourselves as the vanguard of independent online cultural journalism, we meticulously curated a tapestry of exclusive music, art, and events, sourced both locally and globally. As a magazine and avant-garde production hub, we've fostered relationships with some of the most formidable talents across continents, birthing unforgettable projects and experiences that resonate deeply with our audience.