![](https://freight.cargo.site/t/original/i/83995ac4f8b9927e375ab9d00148fab7f7fad4dc3ad5302a74bf30d7d7606660/GOOGLE-HOLIDAY-2023.png)
Branding, Art direction for the Google Holidays Campaign 2023 — a new way of doing retail.
During the holidays, retailers have traditionally stuck to a limited marketing strategy that focuses hard on traditional ‘peak days’ - eg: Black Friday, Cyber Monday.
![](https://freight.cargo.site/t/original/i/9292f76c08155622ce719199564d542a523171a081f6c7895f21dc1f738ac31a/GOOGLE-HOLIDAY-2023-SLIDE-003.png)
![](https://freight.cargo.site/t/original/i/4dc9cdf098d1925e07fca7f882fbee8d0cfc57b71ddb62573648369dd04461a4/Artboard-1-copy.png)
![](https://freight.cargo.site/t/original/i/ac0fe4a4bff649562f22c5e39109fae91805c775f974877046acd3cd8dccbc39/GOOGLE-HOLIDAY-2023-SLIDE-004.png)
![](https://freight.cargo.site/t/original/i/33727bd27f9bfc81084ba6bde5c1cdd60db5956ff78bf0bb5c44196f1e9e13ce/Artboard-1-copy-7.png)
![](https://freight.cargo.site/t/original/i/a151a9ad80100a3ff80cb1c13dd08fb0955d4d854bfbeb384f9ba965ebe3a433/GOOGLE-HOLIDAY-2023-SLIDE-002.png)
![](https://freight.cargo.site/t/original/i/193d05bcff1c82b1091c8b80e8cd4947603c1b0ec154ea162f5717e37d7e9a9f/GOOGLE-HOLIDAY-2023-SLIDE-006.png)
![](https://freight.cargo.site/t/original/i/aaa8ef25e3d1c5684bf2314a4488c9553ac8e4cc3c80e403f49c2bb0520b5d40/GOOGLE-HOLIDAY-2023-SLIDE-007.png)
![](https://freight.cargo.site/t/original/i/73851f76529d5e0016bfa018a1a58eee982b3c79ffba5112323b8fa0e0a84daa/GOOGLE-HOLIDAY-2023-SLIDE-0014.png)
![](https://freight.cargo.site/t/original/i/11c7c8f0594adf69c2b0352d000e03265dd488b57b3f948e67849d135d965f1b/GOOGLE-HOLIDAY-2023-SLIDE-008.png)