Branding, Art direction for the Google Holidays Campaign 2023
—Make every day a peak day
During the holidays, retailers have traditionally stuck to a limited marketing strategy that focuses hard on traditional ‘peak days’ - eg, Black Friday, Cyber Monday.
Christmas came early in 2023. In June, we partnered with the Google team to start unwrapping a couple of key challenges ahead of the upcoming holiday season
Show retailers that standing out and resonating are the best options for their holiday marketing investments. 2. Convey our overall proposition to thousands of SMBs through partner marketing, providing them with practical, actionable advice.
What followed was a seasonal creative wrapper for Commerce, which showed
businesses that, with the power of new Google AI tools, they could make every day
a peak day this holiday season.
We introduced a calendar-inspired design system built to scale flexibly across digital channels. This was then reinforced by a thought leadership-focused, go-to-market approach of insight-packed articles and support for retailers.
